Taste the Kid Rockies?

Ew. That's my first reaction to the news that Kid Rock is planning to brew his own beer. So, Kiddie that's the first consumer image problem you're going to have to overcome. Unless, as is my guess, Mr. Rock is planning to peddle his beer to the same audience he crafts his music for.






Okay, the Kid will have some adult supervision in the form of the team at Michigan Brewing Company which is actually going to develop and sell the brew with input from the rocker.
The real story here isn't that a celebeerty is making a shticky-drink. The real meat in this tale is that the Michigan economic growth authority (MEGA) kind of has the right idea when it comes to stimulating the economy. Rather than asking for hand outs like some people the MEGA is helping government get out of the way of industry by providing a tax credit in the amount of $722,957
What a great idea! Instead of stealing money from successful businesses and giving it to failing poorly managed businesses, just let good business people keep more of the wealth they create. This idea might just be crazy enough to work...